EXCLUSIVE NINTENDO DS SYSTEMS SET OFF CELEBRITY
BIDDING WAR AT SUNDANCE
Three Nintendo DS Units Raise $23,000 for Children's
Hospital and Tsunami Relief
PARK CITY, Utah, Jan. 26, 2005 – Thanks to a celebrity bidding frenzy,
Nintendo DS™ proved to be the talk of the Sundance Film
Festival. One-of-a-kind Nintendo DS systems created
specifically for the festival were won by comedian Jay
Mohr, host of the Sundance Channel's Festival
Dailies and the popular show Last Comic
Standing, actress Poppy Montgomery, star of the
thriller Between, and actor Alan Cumming, also
of Festival Dailies and X2: X-Men United.
The three won their new custom Nintendo DS units in a
silent auction at the Nintendo DS Lounge at the Sundance
Film Festival. Mohr, Montgomery and Cumming outbid
celebrities like Anthony Anderson of Hustle & Flow,
Lisa Kudrow, John Leguizamo, Jason Ritter and Jamie
Bell.
Mohr bid a whopping $10,000 for a Nintendo DS with a
swirling blue metallic pattern. Nintendo will add $5,000
to his winning bid for a total donation of $15,000 to
Mohr's designated charity, St. Jude's Children's
Research Hospital in Memphis, Tenn. Montgomery bid
$2,500 for a stylish green Nintendo DS with gold
graffiti patterns, while Cumming bid $1,500 for a wild
copper-and-brown one. Nintendo will match both their
bids, and will donate $8,000 to their chosen charitable
cause, tsunami disaster relief.
"Nintendo DS is already a hot system, but the
one-of-a-kind DS units really created a bidding frenzy
among the celebrities," says Perrin Kaplan, Nintendo of
America's vice president of marketing & corporate
affairs. "And best of all, along with Nintendo's
contributions, two very worthy charities will benefit
from their generosity."
The auction took place in the Nintendo DS Lounge in
the Motorola Lodge, which turned out to be the favorite
celebrity hangout. Dozens of stars stopped by to receive
and enjoy new Nintendo DS systems and games, while
sending messages to one another using the built-in
PictoChat™ wireless chat feature. Lounge visitors
included Paris and Nicky Hilton, Ludacris, Terrence
Howard, Evan Rachel Wood, Khleo Thomas, Sean Astin, Joe
Pantoliano, Seth Green, Aaron Ruell, Shannon Elizabeth,
David Schwimmer, Marisa Tomei, Danny Masterson and Jason
Isaacs.
During the Sundance Film Festival, celebrities and
Hollywood hotshots played a variety of the best
soon-to-be-released games, including WarioWare™:
Touched! for Nintendo DS, and Star Fox®:
Assault and Donkey Kong® Jungle Beat for
Nintendo GameCube™. The celebrity auction winners join
the more than 1.3 million Nintendo DS owners in the
United States. Nintendo remains on track to ship a total
of 5 million Nintendo DS systems to the United States by
the end of March.
The worldwide leader and innovator in the creation of
interactive entertainment, Nintendo Co., Ltd., of Kyoto,
Japan, manufactures and markets hardware and software
for its popular home and portable video game systems.
Each year, hundreds of all-new titles for the
best-selling Game Boy® Advance SP, Nintendo DS™ and
Nintendo GameCube™ systems extend Nintendo's vast game
library and continue the tradition of delivering a rich,
diverse mix of quality video games for players of all
ages. Since the release of its first home video game
system in 1983, Nintendo has sold more than 1.9 billion
video games and more than 336 million hardware units
globally, creating enduring industry icons such as
Mario™ and Donkey Kong® and launching popular culture
franchise phenomena such as Metroid®, Zelda™ and
Pokémon®. A wholly owned subsidiary, Nintendo of America
Inc., based in Redmond, Wash., serves as headquarters
for Nintendo's operations in the Western Hemisphere. For
more information about Nintendo, visit the company's Web
site at
www.nintendo.com.
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